The Brief

Out-of-home is experiencing a period of rapid transformation, making this the ideal moment to generate ideas that push the medium forward.

Your task is to create a groundbreaking creative and innovative out-of-home concept for one of your clients.

Keep in mind, your concept must make revolutionary use of the OOH environment while staying contextually relevant and activating audiences on-the-go.

Download the full briefing packet below. This includes helpful information about the challenge and the OOH landscape in the Netherlands.

Download the full briefing