Challenge & Prizes

Fresh Air is a creative challenge with the goal to stimulate innovation and creativity in out-of-home communications.

Our aim is take innovative concepts and bring them to life. This challenge is an opportunity for brands to explore the full potential of OOH.

The challenge is a cooperation between the creative industry and the world of OOH. It is designed to empower co-creation within the Dutch creative, brand and media community.

It is open for all agencies and in-house creative teams. The winning idea will be produced and entered into the Cannes Festival of Creativity. Click here to see the prizes.

Fresh Air launched in 2018. Last year’s edition spurred several exciting concepts, including a widely covered campaign from N=5. Check out the campaign video and the 2018 After movie below.

If you register for the challenge, you are automatically registered for the Kick-off on September 6th. You can register here.

Read the Brief